1M+
Instagram, @juliannewman4
Third-party analytics put the figure around 1.07 million in 2026.
The family sports apparel brand. Here is exactly what is established about it — and exactly what isn't.
Prodigy is the Newman family's sports apparel brand. Julian is associated with it, and brand merchandise has been sold at his games.
A USA Today High School Sports feature on 21 January 2019 covered Julian and LaMelo Ball both selling their own gear ahead of a nationally-watched game. Merch at the gym, not merch in a warehouse.
Julian's own professional listing names Prodigy Brand Worldwide, based in Orlando.
The name extended to a school: Prodigy Prep, an Orlando high school created by his father, where Julian played his senior season and graduated in 2020.
No working Prodigy e-commerce site could be found. The obvious domains do not resolve. If you want product, the honest answer today is: ask.
Because no current catalogue exists publicly, this page prints no items, no sizes and no prices. It would be trivial to invent them and it would be worthless.
Both LaMelo Ball and Julian Newman peddled their own gear before a big game.
Prodigy isn't a licensing deal bolted onto a career. The audience came first — and it came when he was eleven.
If you want to work with Prodigy — wholesale, a collaboration, or a licensed drop — go through business enquiries.